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TikTok is introducing a new feature that permits them to cut down on the quantity of artificial intelligence-produced media appearing in their streams. This step comes as the platform disclosed that it now features more than 1 bn AI videos.

Testing and Rollout

The new functionality is being tested over the next few weeks before a full-scale rollout. This development comes amid a increase in AI content, spurred by recent video-generation tools.

AI Content on Other Platforms

It has been noted that almost one in 10 of the fastest-growing video streams on a popular video site only show content made by AI. A considerable share of this material is considered “AI slop”, a term for inferior, mass-produced content that is often illogical or surreal.

Our research shows that a lot of users appreciate content created using AI tools, ranging from digital art to science explainers, and we intend to offer the community the power to increase or decrease of that, according to their own choices,” said a company executive.

Scale of AI Content

TikTok disclosed that there are now over a billion videos on its app labeled as artificially created. Collectively, more than 100 m videos are added to the platform every day, making AI content a minor portion of its total content library.

Customizing Your Feed

Members will be in a position to limit or boost the level of AI-generated videos they watch by opening the “manage topic” option in the platform and choosing the AI content topic. Other topics that currently be controlled under the filter cover news, fashion, cosmetics, and movement.

AI Disclosure Rules

Its guidelines oblige creators to identify “realistic” AI-made content, and it forbids dangerous fake videos of well-known individuals or emergencies. Any realistic artificial content that is not labeled can be deleted under its user guidelines.

In addition, the service will henceforth apply an “AI-made” label to content produced via its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This measure is designed to help prevent users from trying to bypass the tagging system.

Responsible AI Funding

The platform is furthermore establishing a two million dollar AI literacy fund for professionals and groups to create learning resources about using AI responsibly. This project will benefit educational bodies focused on training programming and robotics.

Content Safety Approach

The platform has defended its moderation strategy, during debate over plans to lay off hundreds of safety staff in Britain. TikTok is set to reduce a significant number of roles in its trust and safety division in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by machine-led review.

A trust and safety lead stated that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most distressing content ahead of it has to be seen by staff. TikTok announced a 76% decrease in explicit and harmful content reviewed by human moderators over the previous year due to intervention by its AI tools.

We believe it is crucial to balance people and machines to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is proving valuable process content quickly.”